.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in financial backing each year, have actually reared nearly $360 thousand up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn is because of market concentration, improved regulatory tensions, as well as economical uncertainties.ADWEEK talked to five VCs who continue to purchase adtech providers, in spite of these problems, about what they are seeking and what they prevent. Possibly unsurprisingly, these real estate investors are targeting opportunities in privacy-focused modern technologies as well as industry-specific places including hooked up television.